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Old 11-03-2007, 09:47   #1
Joffy
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Product placement

Just watched Minority Report on tv and it has to be the most obvious product placement in a movie ever! Lots of shots and ads for Lexus, Pepsi, GAP etc.

Noticed any other movies/ 2hr ads as obvious as this one?
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Old 11-03-2007, 10:20   #2
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i think the worst product placement was Blade:Trinity. When Miss Biel is kiting up in the car and she talks you through how to purchase songs from itunes and then put them on your iPod..../cringe
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Old 11-03-2007, 10:21   #3
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I, Robot is surely the worst offender. I mean, it has Will Smith pointing at his shoes and going "Look at my sneakers!"
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Old 11-03-2007, 10:24   #4
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The Transporter (Orangina). Also Die Another Day when Brosnan shaves off his beard using a phillishave and the camera lingers over the packaging for the shaver so we know exactly what model it is.
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Old 11-03-2007, 11:06   #5
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Going with Blade: Trinity here.

That whole scene served no purpose other than to plug iPod/iTunes.
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Old 11-03-2007, 11:12   #6
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At least with Josie & the Pussycats the product placement was deliberate and items were highlighted where you wouldn't normally find them (Evian sign on the glass of an aquariam tank).
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Old 11-03-2007, 11:26   #7
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Blade Trinity is pretty bad (& makes no sense), but The Inside Man seems to stop about halfway through & have a 5 minute Sony PSP advert :/
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Old 11-03-2007, 11:47   #8
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The Island's Xbox branding has to win most non-sensical product placement. It makes zero sense when you consider the reason the characters think they're where they are or why they are really there.
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Old 11-03-2007, 11:50   #9
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waynes world!
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Old 11-03-2007, 12:49   #10
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Yep, I'd go with The Island, Minority Report & I, Robot as particularly awful offenders - and odd that they are all sci-fi.

In terms of camera work, however, the worst I've seen is in Unbreakable. Bruce Willis's kid picks up a Tropicana carton, takes forever to open it, then puts it right infront of the camera. It was so bad it was like a Truman Show-style spoof.
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Old 11-03-2007, 13:01   #11
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I think in Minority Report it's intentionally blatant as part of the storyline, it's doesn't really show the brands in a good way.

Last edited by AWaite; 11-03-2007 at 13:51.
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Old 11-03-2007, 13:46   #12
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The HK movie Dragon Tiger Gate is actually a 90 minute advert for Nokia mobile phones (If you've seen it, you'll know what I mean).

How about also Casino Royale with the Sony Notebooks?
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Old 11-03-2007, 15:15   #13
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Snakes On A Plane's full of them.. The guy mentioning how he's "In a bidding war on ebay" for one.. Wasn't there a kid playing PSP too?

Wouldn't expect any less from a movie that shallow though..
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Old 11-03-2007, 15:24   #14
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Casino Royale is pretty damn bad as well - it might as well have had a BUY SONY ERICSSON logo branded into the top of the screen
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Old 11-03-2007, 16:19   #15
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Back to the furture 2 has to be the worse i've ever seen.
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Old 11-03-2007, 16:32   #16
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Quote:
Originally Posted by donk
waynes world!
That's the one I immediatly thought of lol

"Contract or no, I will not bow down to any sponsor [Holds up Pizza Hut box]"

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Old 11-03-2007, 16:39   #17
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Casino Royale was the worst recent offender- the Sony stuff, but also Virgin airlines, with the whole airport sequence seeming to advertise them, complete with a gratuitous split-second Richard Branson cameo, possibly an attempt at subliminal advertising, I don't know.
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Old 11-03-2007, 16:55   #18
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I think the Bond ones seem to overdo it esp. IIRC 'Moonraker'. Didn't it have all the blatent road-side hoardings in Rio?
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Old 11-03-2007, 19:25   #19
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The Brosnan-era Bond films set new lows for this sort of thing.
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Old 11-03-2007, 20:04   #20
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The Island wins hands down for me.
Remember a shot at the start that seemed to be focusing on the clothes drawer for no reason, everything was Puma or Nike
Another random shot with a bottle of something in the foreground for ages, Perrier water. Was like that Trading Standards ad with the spoof Ozzie soap.
They needed to find a phone booth to look for a name, MSN Search branding all over the phonebox
Virtual type sports games with Xbox (Live?) logo's all over the place.
The Bud or Coke truck's during the car chases, making sure they got right in your face before getting wrecked.

http://www.productplacement.biz/prod...duct-placement
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