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Old 19-01-2009, 19:36   #521
allan
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Does this mean they were another company living on borrowed time and surviving on credit?
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Old 19-01-2009, 19:40   #522
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Originally Posted by Cade Foster View Post
Just seen on news empire direct gone under, thats my free extended warranty(not too worried) gone to the wall for my tv i got in decemeber.
The extended warranties are quite often run by other companies so you might still be OK
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Old 19-01-2009, 19:47   #523
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The extended warranties are quite often run by other companies so you might still be OK
I think its run by themselves


Your free of charge promotional product guarantee is administered by Empire Direct PLC (Registered Number 1845901) Registered Head Office – The Clock Buildings, Roundhay Road, Leeds, LS8 2SH

http://www.empiredirect.co.uk/conten...tm#edcardterms
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Old 19-01-2009, 19:49   #524
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Too much expansion, too quickly is probably the root of Empire Direct's problem. They took on a lot of ambitious projects such as rapid store expansion in a relatively short period of time. When you have high fixed costs then you have to have a high turnover in the electrical retailing game as there are no decent margins to be had compared to other businesses.

The problem people are going to have sooner or later that as these businesses go pear shaped then you are going to have less competition which means get ready to pay higher prices. There is so much price slashing that in some cases some retailers are selling below cost just to liqudate stock into capital in order to pay their bills.

moving and merging
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Old 19-01-2009, 19:53   #525
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Does this mean they were another company living on borrowed time and surviving on credit?
I think that sums up most of the UK!
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Old 19-01-2009, 19:54   #526
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Not good is it, with all the competition going under i guess prices will start to rise
People have become far too price sensitive and will buy from any old Joe just because he is a penny cheaper on Pricerunner.

I would rather pay a little bit more and buy from a bricks and mortar independent specialist rather then from some box shifter who works out of his garden shed for a bit of beer money.
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Old 19-01-2009, 20:07   #527
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The Empire Direct failure may be linked Miller Bros failure last week as Empire took some of their stores.

Bit of a house of cards, those forumimtes who have shown little sympathy for people losing their jobs should be watching their backs, because I'm sure this downturn is going to take a whole lot more companies down before the end
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Old 19-01-2009, 20:07   #528
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Old 19-01-2009, 20:18   #529
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Quote:
Originally Posted by deanos View Post
I think its run by themselves


Your free of charge promotional product guarantee is administered by Empire Direct PLC (Registered Number 1845901) Registered Head Office – The Clock Buildings, Roundhay Road, Leeds, LS8 2SH

http://www.empiredirect.co.uk/conten...tm#edcardterms
you click on that link and ironically get a massage..."Oops! Something went wrong."

Although tough for the people who lose their jobs this might be a good thing in the long run as there really were too many shops selling exactly the same things right next to each other. Empire, Miller Bros, Comet, Currys on the same trading estates competing for business artificially depresses prices. Hopefully after the weaker companies have fallen the others will only raise their prices to a reasonable amount. If they don't then people will probably not buy the goods anyway...

Last edited by dbilsborough; 19-01-2009 at 20:26.
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Old 19-01-2009, 20:37   #530
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Originally Posted by splobber View Post
People have become far too price sensitive and will buy from any old Joe just because he is a penny cheaper on Pricerunner.

I would rather pay a little bit more and buy from a bricks and mortar independent specialist rather then from some box shifter who works out of his garden shed for a bit of beer money.
If only we could add in some kind of "won't someone think about the children!" button for Price Searching ...
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Old 19-01-2009, 20:55   #531
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I'm not knocking it as that is the nature of the game. I'll buy DVD's, games etc from whoever is the cheapest (yes, using Price Searching) but for something like a TV or a washing machine I would rather have the support and service from a shop as the chances of me requiring their help when there is a problem is more reassuring for me. I'll buy online where possible too and have used the Comet/Currys websites in the past, but the gamble for me is the trade off on price against the level of service I can expect in the event of an issue.
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Old 19-01-2009, 20:56   #532
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Do you mean if you have to take things back?
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Old 19-01-2009, 20:57   #533
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I buy anything like that from John Lewis. They just don't muck you around, have decent prices and good stock.
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Old 19-01-2009, 20:59   #534
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Quote:
Originally Posted by deanos View Post
I think its run by themselves


Your free of charge promotional product guarantee is administered by Empire Direct PLC (Registered Number 1845901) Registered Head Office – The Clock Buildings, Roundhay Road, Leeds, LS8 2SH

http://www.empiredirect.co.uk/conten...tm#edcardterms
That page doesn't seem to be there anymore but there is some info about warranties at http://www.empiredirect.co.uk/content/edInfo/terms.htm which says the FREE extended warranty was administered by Empire. Not sure if the same would apply if you paid for it.

Have to admit I'm very surprised Empire Direct has gone down, I hadn't heard it was in problems and it seemed to be a company expanding and going places. I'm sure I've seen its tv adverts in the last few days. Ironically enought its About Us page says :

EmpireDirect.co.uk has now been in operation for over 25 years. You can take comfort in the fact the company has many years of experience in the supply and service of electrical goods throughout the UK, and is financially secure.

Links to product pages still also work.

EDIT: Actually if you did pay for an extened warranty they did allow you to get a refund, thought that might be difficult now.

8.2. If you have purchased Empire Direct Mega Cover or ED Extra Cover, protection commences from the date of delivery or collection. Protection can be cancelled within the manufacturers’ guarantee period and a full refund obtained, provided that no claims have been made in the interim period. Empire Direct Mega Cover can also be terminated after the manufacturer’s guarantee period and a refund obtained based on the unexpired time, provided that no claims have been made in the interim period.

Last edited by asadmm; 19-01-2009 at 21:02.
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Old 19-01-2009, 21:02   #535
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Do you mean if you have to take things back?
Not necessarily to take back, but if I have a problem such as a fault within the guarantee period. I would rather walk into an established shop who I know is going to look after me rather then email some faceless wonder who can ignore my emails or just leave the phone ringing off the hook.

I'm not saying they are all like that, but that's the way I generally like to shop.
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Old 19-01-2009, 21:07   #536
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I know what you mean splobber with bigger items like washing machines etc I'd be more tempted to get from a local shop which usually means the likes of Currys/Comet etc as there don't seem to be many independent shops around. Although I''ve not bought much online never really had a problem with stuff going wrong, just a microwave once but returned to Bargain Crazy without any hassle.
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Old 19-01-2009, 21:08   #537
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Originally Posted by splobber View Post
Not necessarily to take back, but if I have a problem such as a fault within the guarantee period. I would rather walk into an established shop who I know is going to look after me rather then email some faceless wonder who can ignore my emails or just leave the phone ringing off the hook.

I'm not saying they are all like that, but that's the way I generally like to shop.
Snap

I always weigh up the price difference against being able to go into the shop for the extra service you get there.

For example a friend wanted a lens for a Sony A100 last year, online it was £89.99, the local 'specialist' shop wanted £269.99 for the exact same lens. The online shop won.
Had it had been £110-120 locally they would have got the business.
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Old 19-01-2009, 22:12   #538
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The whole LCD telly boom probably kept Empire Direct going for longer than they probably should have done. The fact that they expanded rapidly on this basis, into an already well populated area of the market, and with nothing new to offer was hopeful thinking rather than good planning IMO.
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Old 19-01-2009, 22:17   #539
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I know what you mean splobber with bigger items like washing machines etc I'd be more tempted to get from a local shop which usually means the likes of Currys/Comet etc as there don't seem to be many independent shops around.
A lot of independents are members of a buying group so you can find your nearest one at www.euronics.co.uk

I've found on the whole the prices are keen as they have considerable buying power. The misconception that people have is that because it is a small shop then it is going to be ultra expensive which isn't necessarily true.
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Old 20-01-2009, 10:24   #540
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First thing I thought about when I heard Empire Direct was gone was there goes my warranty. I did pay on CC, but with the added complication of doing it via Google Checkout. I've also checked my receipt, and it was charged as follows:

EMP-EDXTRACARD - Ed Xtra Membership Card. £29.99
EMP-EDXTRAFREE3YR - Free 3yr Cover.Terms&Conditions Apply £0.00

So I'd actually be after a refund of the membership card, not the free warranty. I'm going to give my CC a ring this evening to see if I'm able to get a refund (I realise that technically protection in law only applies to things over £100 in value).
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